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1% For The Planet

Flyfishbonehead & Tail Fly Fishing Magazine Announces Partnership with 1% for the Planet "Signing on to 1% for the Planet shows Flyfishbonehead has a strong commitment to investing in sustainability efforts," says Terry Kellogg, CEO. "They're using business as a tool to engage and motivate their stakeholders while partnering with environmental organizations that complement their brand. We're excited to welcome Flyfishbonehead & Tail fly fishing Magazine to our global network." "Flyfishbonehead is a flyfishing site with a focus on protecting our ecosytems & the Earth's precious oceans. What better way to promote conservation and our environmental causes than becoming a member of 1% for the planet? It was co-founded by a fly fisherman after all. We at Flyfishbonehead are proud to be part of the solution. Members of 1% for the Planet contribute one percent of annual sales directly to any of the approved non-profit environmental organizations in the network. Non-profits are approved based on referrals, track record and sustainbility focus. Over 2,900 non-profits worldwide are currently approved. "As we near our 10th anniversary we're celebrating that our members have contributed nearly $100 million of critically needed funds," comments Kellogg. "The understanding that brands can succeed financially by investing in the environment is clearly apparent, and consumer demand is driving a lot of this success. The average annual revenue growth of the companies in the 1% for the Planet network from 2008 to 2011 was over 50%, even though the overall economy has been struggling. There's a paradigm shift happening here and we're thrilled that so many innovative businesses are sling-shotting the movement in to high gear."

About 1% for the Planet

Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a platform of credibility and engagement for environmentally conscious brands that are truly committed to making a positive impact with their business. This growing global movement of over 1,400 member companies in 45 countries donate one percent of annual sales to environmental organizations worldwide. To learn more go to: www.onepercentfortheplanet.org.